Monday 24 June 2013

Bushell vs Djokovic

 

Television Sports Reporting

Station:    BBC





As always at this time of year in the UK, we had BBC news doing a small piece with one of the main player’s pre Wimbledon. This year they attempted humour with Mike Bushell, the intrepid, slightly over-weight, quasi bumbling sports reporter, going to ‘play’ World No 1 and multi slam winner Novac Djokovic. We saw Bushell on the same court as Djokovic, with the latter returning the ball so the former at a good chance to keep the 'rally' going, all interspersed with a bland interview. What got me was the background music used as Bushell went to the 'game' was Carmina Burana by Carl Orff. This piece of music is readily associated with the darker side of the spirit world, and associated with, wrongly, The Omen. On hearing it I’ve always thought of Satan/Devil images. What the BBC were saying about either Djokovic or Bushell using this is beyond me.

The piece of music has been used extensively in movies/adverts over the years, notably in decades gone by to promote Old Spice after shave. I use the term loosely as the product was cheap and rank. As a youngster I always found the juxtaposition of a muscled, six-packed man, easily surfing monster waves with devil music to be a strange mix. It was however an object lesson in successful advertising, so it didn’t stop me buying said product for my Dad one Christmas.

He of course had to dutifully apply some on the big day. Only a couple of drops would be required for everyone to know one of the presents he’d got. It no doubt ruined his Xmas lunch as well. Opening his mouth would only have caused the odour of the Spice to waft into it, dulling his taste buds, and killing in an instant any chance he had of enjoying his tasty, juicy, moist turkey drumstick, with all the trimmings, on his over-laden fork.

Clearly the Bushell piece could not be termed ‘The mark of a MAN’.



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